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IPhone Users Are Switching To Samsung , Trade-In Data Shows

1 month ago   |   By Android Headlines

In the never-ending race between Apple and Samsung for mobile dominance, trade-in data shows that iPhone users are switching to Samsung. Trade-in site BankMyCell assessed data from iPhone trade-ins since October 2018. The site reports that 2019 trade-ins show 15% less iPhone loyalty as compared to 2018 trade-ins. The majority of "sell-outs" (or "trade-tors" instead of "traitors," see what I did there?) are turning in their iPhones and turning to the Samsung Galaxy brand for their next smartphone(s).
The Q4 2018-Q2 2019 study also shows that iPhone brand retention is the lowest it has been...
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