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Sony Stops ‘Lord of War' From Being Trademarked in UK

22 days ago   |   By PlayStation LifeStyle

Sony has scored a rather interesting-and slightly bizarre-trademark victory in the UK. In 2018, Beijing Elex Technology, a mobile game developer behind games such as Clash of Kings , filed an application to trademark the name “Lord of War.” Later that year, Sony filed a counterclaim, saying that “Lord of War” was too similar to its God of War series and the trademark that had already been approved since 2006. The UK Intellectual Property Office chose to side with Sony, awarding £1,800 and denying Beijing Elex Technology the “Lord of War” trademark.
Sony had several arguments as to why it...
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